Faculty Bios

Faculty Bios

The Product Management Program at UC Berkeley�s Center for Executive Development is taught by leading experts whose research has been augmented and refined by years of consultative experience in industry.

	Dr. Homa Bahrami Senior Lecturer Haas School of Business

Dr. Homa Bahrami is an international educator, author and advisor, specializing in organizational design for global knowledge-based companies. She is a Senior Lecturer at the Haas School of Business, University of California, Berkeley, and an advisor to senior executive teams on re-organizations and related challenges. Homa is the co-author (with Harold Leavitt) of a leading textbook in organizational behavior entitled �MANAGERIAL PSYCHOLOGY: MANAGING BEHAVIOR IN ORGANIZATIONS�, published by the University of Chicago Press, and translated into many languages. Her new book �SUPER-FLEXIBILITY FOR KNOWLEDGE ENTERPRISES� provides practical suggestion for architecting super-flexible organizations. She is active in executive coaching and executive development and serves on several advisory boards in Silicon Valley and Europe.
	Sara Beckman Professor Haas School of Business

Sara Beckman teaches new product development and manufacturing and operations management at the University of California�s Haas School of Business. In nearly fifteen years at the Haas School, she has developed, institutionalized and directed the school�s Management of Technology Program, initiated new courses on design, entrepreneurship in biotechnology, and new product development, won three awards from MBA students for excellence in teaching, and received the Berkeley campus Distinguished Teaching Award. Sara Beckman has also taught for Stanford University�s Department of Industrial Engineering and Engineering Management, and been a visiting faculty member at MIT in both 1994 and 1999 where she taught in the Leaders for Manufacturing Program. She also teaches regularly in Pepperdine University�s Masters in Science and Technology Management program. Prior to and concurrent with her involvement at the Haas School, Sara Beckman worked for the Hewlett-Packard Company, most recently as Director of the Product Generation Change Management Team. This group was responsible for supporting strategic decision-making, workforce planning and design, manufacturing education and training, and environmental, health and safety management throughout the company. She also managed the corporate-wide Surface Mount Technology program that was responsible for the rollout of new, standard board assembly processes at HP. Before joining HP and the Haas School, Sara Beckman worked in the Operations Management Services practice at Booz, Allen and Hamilton where she developed manufacturing strategy in a number of diverse industries from pharmaceuticals to aerospace. Sara Beckman has B.S., M.S. and Ph.D. degrees from the Department of Industrial Engineering and Engineering Management at Stanford University and an M.S. in Statistics from the same institution. She is a member of the Board of Directors of the Building Materials Holding Corporation and the Corporate Design Foundation. [Top]
	Rashi Glazer Professor and Faculty Director, Center for Executive Development Haas School of Business

RASHI GLAZER is Professor at the Walter A. Haas School of Business, University of California, Berkeley and Co-Director of the School�s Management of Technology Program. He has also served as the Director of the Haas School�s Center for Executive Education and the Director of the Center for Marketing and Technology. He has an MBA in 1979 and a Ph.D. in 1982 from Stanford University's Graduate School of Business and from 1982-1989 was on the faculty at Columbia University's Graduate School of Business. His teaching and research interests are in the areas of competitive marketing strategy, technology and information-technology strategy, interactive and database marketing, e-commerce, and consumer and managerial decision making. He was the founding Co-Editor of Journal of Interactive Marketing and an Associate editor of Management Science. His articles have appeared in Marketing Science, Management Science, the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Marketing and other leading publications and he is the co-author of three books, The Marketing Information Revolution, Readings On Market-Driving Strategies and Cable TV Advertising. He was founder of a communications company specializing in innovative applications of video technology and has consulted to and conducted executive education programs for numerous companies including Agilent, Arbor Health Care, AT&T, Autodesk, Baxter Labs, BellSouth, Boston Scientific, CBIS/Matrixx, Daimler-Chrysler, Deere & Co., Deluxe, Equitable Life, Exigen Group, Gemini Consulting, Genencorp, Genentech, Hakuhodo, Hewlett Packard, IBM, Intel, Jones Day, Levi Strauss, MicroUnity Systems, MIPS, Mitsubishi, Motorola, Pacific Bell, Pacific Gas & Electric, SAP, SBC, Siemens, SmithKline, SUN Microsystems, Telegroup, Telekurs/Teknekron, Time, Inc., Toshiba, Trans Union, United Arab Emirates, Visa and Wells Fargo. He is the developer of the INFOVALUE program for measuring the value of a firm's information and SUITS , an interactive computer simulation for teaching the strategic use of information and the integration of information technology strategy with business strategy. He has won several awards for teaching excellence at the MBA and Executive Education levels, including twice as the Haas School's Best Teacher of the Year Award and has been a finalist for the UC Berkeley Campus-Wide Distinguished Teacher Award. [Top]
	Teck Ho Professor UC Berkeley, Haas School of Business

Teck Ho is the William Halford, Jr. Family Professor of Marketing at the University of California, Berkeley. He was the chairman of the marketing group and the associate dean of academic affairs from 2004 to 2006. Prior to his position at Berkeley, Teck held academic positions at the Wharton School of the University of Pennsylvania and the Anderson School of UCLA. Teck earned his PhD and MA from the Wharton School of the University of Pennsylvania. In addition, he received his MSc and B. Eng (first-class honors) from the National University of Singapore. Teck's professional leadership includes roles as Associate Editor of Management Science and Journal of Marketing Research and Editorial Board member of Marketing Science, Manufacturing and Service Operations Management, and Quantitative Marketing and Economics. His most recent consulting service has been in the area of pricing, customer value analysis, and market research for eBay, Autodesk, HP, Boston Scientific, Martek, INTEL, and Campbell Soups. Current research areas include design of pricing contracts, customer value management, strategic intelligence, marketing/manufacturing coordination, and retail management. Teck has published extensively in various areas of marketing and technology management and has been awarded multiple research grants by National Science Foundation for his innovative research in competitive strategy. He won the Deloitte and Touche Best Advisor Award for Management Field Study at UCLA in 1996 and was the finalist for the Helen Kardon Moss Anvil Teaching Award at Wharton in 2000. He won the Best Teacher of the Year Award three years in a row at Berkeley from 2004 to 2006. [Top]
	Priya Raghubir Associate Professor Haas School of Business

Priya Raghubir is an Associate Professor at the Haas School of Business, University of California at Berkeley. She received her Ph.D. in Marketing from New York University in 1994. An MBA from the Indian Institute of Management, Ahmedabad, India (1985), her undergraduate degree is in Economics from St. Stephen's College, Delhi University, India (1983). Prior to doing her PhD, Priya worked in the financial industry in Hong Kong (with Jardine Fleming and Citibank) and India (with Citibank) for 5 years, from 1985-1990. She taught at the Hong Kong University of Science and Technology in Hong Kong from 1994-1997. Her research interests are in the areas of survey methods, specifically questionnaire design and experimental methods, as well as psychological aspects of price promotions, visual information processing, and the subjective value of money. Priya has also done Marketing Research courses for Google as well and consulted in Marketing Research for Boston Scientific. She has published almost 30 articles in major journals including the Journal of Marketing Research, Journal of Consumer Research, Organizational Behavior and Human Decision Processes, Journal of Consumer Psychology, Marketing Science, California Management Review, Memory and Cognition, Journal of Retailing, Personality and Social Psychology Bulletin, Public Opinion Quarterly, Journal of Product and Brand Managements, Journal of Applied Social Psychology, Financial Analysts Journal, Psychology and Marketing, and Marketing Letters. She is on four Editorial Boards of major Marketing journals. She has given almost 90 academic presentations of her research work at major universities, symposia, and conferences around the world. Her teaching interests are in the area of Marketing Research, Consumer Behavior, and Marketing Strategy. She has taught at the undergraduate, MBA, evening MBA, and PhD levels at the Haas School of Business, as well as done executive education in India and China. [Top]
	Paul Tiffany Adjunct Professor Haas School of Business

Paul Tiffany is a Senior Lecturer at The Haas School of Business, University of California, Berkeley, and an Adjunct Associate Professor of Management at the Wharton School of the University of Pennsylvania. He has taught at Wharton since 1983 and at Haas since 1994. He earned an undergraduate degree from Loyola University, an MBA from Harvard Business School, and a Ph.D. from Berkeley. Paul has also taught in the past at Stanford Business School, INSEAD (the European business school in France), and is currently a Visiting Professor at SASIN (the graduate business school of Chulalongkorn University, Bangkok, the top-rated university in Thailand). Dr. Tiffany is the author of Business Plans for Dummies, currently in its 15th printing and available in eight languages. This book was a finalist for the Financial Times/Booz Allen �Best Global Business Book of 1998� prize. He has also authored The Decline of American Steel (Oxford University Press, 1988), which was translated into Japanese and published in 1989. In addition, he has also published numerous articles and reviews in a variety of journals. Professor Tiffany was given the Anvil Award as the best professor at Wharton, and the Lindback Award as the best professor at the University of Pennsylvania. His current classes at Berkeley in Global Strategy, Competitive Strategy, and Business and Public Policy are among the most in-demand courses at the Haas School of Business. He has traveled extensively with students in overseas educational programs in Europe, Asia, and Latin America. Dr. Tiffany, through Paul Tiffany & Associates, serves as a consultant and educator to numerous firms both in the United States and abroad. Recent clients have included Morgan Stanley, MBNA, Johnson & Johnson, Microsoft, Asia Pacific Breweries (Singapore), Deutsche Post World Net, Banc of America, Ericsson, Aventis Behring, Janssen Pharmaceutica, Cisco, Ortho Biotech, Armstrong Industries, Merck, Management Centre Europe, Irish Management Institute, SASIN Senior Executive Program � Thailand, and Qualcomm, among many others. Dr. Tiffany also is actively involved with high-tech start-ups and serves on the board of directors or advisors of several such firms in northern California. [Top]
	Paul Wright Professor Haas School of Business http://www.me.berkeley.edu/faculty/wright/

Paul Wright is a Professor of Mechanical Engineering at University of California, Berkeley. Recently, he also became Co-Chair of the Management of Technology Program, a collaboration with the Walter A. Haas School of Business at Berkeley. He was previously a Professor of Computer Science at the Courant Institute of Mathematical Sciences, New York University, and Director of their Robotics and Manufacturing Laboratory (1987-1991). Between 1979 and 1987, he was a Professor of Mechanical Engineering and of the Robotics Institute at Carnegie-Mellon University. He has also been a Research Associate in Physics at the University of Cambridge, England (1978), a Senior Lecturer in the Department of Mechanical Engineering at the University of Auckland (1975-1978), and a consulting engineer for an industrial development laboratory in New Zealand (1972-1975). Paul Wright was born in London and obtained his degrees at the University of Birmingham, England. His publications span the areas of metal processing, especially machining, robotics and its applications in flexible manufacturing systems, and the development of expert systems for manufacturing. He is a consultant on these topics for a number of industrial corporations and business planning organizations. [Top]

	Rich Mironov Interim/acting VP Marketing Mentor Consulting http://www.mironov.com/

Rich Mironov has worked with technology companies in Silicon Valley since 1981 and is considered one of the pre-eminent experts in tech product management and corporate-focused marketing. He has worked at: three large technology players... some of the Valley�s most-respected names four VC-backed start-ups... in enterprise networking, security and services and served as an interim executive or mentor consultant to more than two dozen fledgling start-ups [Top]
	Holly Schroth Senior Lecturer Haas School of Business http://www.haas.berkeley.edu/faculty/schroth.html

Holly Schroth is a Senior Lecturer at the Haas School of Business, University of California, Berkeley, and an Adjunct Associate Professor in the MBA program at Santa Clara University. Prior to joining the faculty at the Haas School of Business in 1992, she was a visiting scholar at the Kellogg Graduate School of Management, Northwestern University. She received a MA in psychology and a Ph.D. in social psychology from the University of California, Santa Barbara. She teaches Negotiations and Conflict Resolution and Organizational Behavior to both MBAs and Undergraduates. She has won several awards from MBA students for teaching excellence and was most recently voted �favorite professor� by a BusinessWeekonline (Sept. 2006) poll of undergraduates across the United States. In addition to teaching, she is a trainer, consultant and key note speaker on negotiation and leadership issues to variety of organizations in the United States and abroad including: Google, Intel, AMD, Kaiser Permanente, T-Mobile, The GAP, Erste Bank, Silicon Graphics, Lockheed-Martin, Charles Schwab, Universal Studios, TRW Credit Service, Xerox, Applied Materials, Zhanra.com, KIPP, Altera Corp., Pulte Homes, Deloitte Consulting, Jacobs Associates, Law Offices of Crosby, Heafey, Roach and May, Council of Law Librarians, Murphy Companies, Glenborough Corporation, CIO Institute, American Electronics Association, Women in Business Society, WineRepublic.com, Staples, Conceptus, Cruelworld.com, Careercentral.com, Walmart.com, Women�s Wealth Network, Sidley, Austin, Brown & Wood LLP, Mexico's Federal Electricity Commission, SNP Communications, Partners in Business Systems, CREW, National Association of State Budget Officers (NASBO) and other government entities. She has published several articles on negotiation and procedural justice in leading journals and has created several negotiation exercises in collaboration with the Dispute Resolution Research Center at the Kellogg Graduate School of Management. She is one of the leading authors of negotiation exercise materials which are used worldwide by educators and trainers [Top]
	Jane Creech Catalyst for Cross-Functional Collaboration Strategic Business Systems http://www.strategicbizsys.com/about.html

Jane Creech is the Founder and Principal Consultant for Strategic Business Systems, a Business Management & Consulting firm based in Silicon Valley since 1999. Jane's practice integrates her background in Product Development System Design & Implementation with her extensive corporate experience in change management, leadership, and executive development and coaching. Additionally, Jane has been an organization development consultant for the past 25 years and provides her clients expertise and measurable results in the areas of strategic planning, organization design, succession planning, culture and values development, teambuilding, conflict resolution and designing and implementing performance and talent management systems. Jane has a B.S. in Psychology from Santa Clara University and an M.A. in Educational Psychology from San Francisco State University. She has lectured on Product Development teams at Haas and at USC over the past 12 years as well as Change Management and Managing Virtual Teams at San Jose State since the early 1990s. [Top]